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Introducing FADS Marketing.

FADS Marketing is an inside look at how brands use fads to change your behavior, permanently.

This isn’t just another book about advertising or marketing.

FADS Marketing is an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification—permanently. By the time you finish the book, you’ll have new insights about:

Food: What marketers know about food-related trigger points; the five senses and stuffing our faces; specialty foods for special consumers.

Alcohol: Why booze and the law is a match made in hell; mainstream alcohol marketing featuring weirdos; everyone’s doing it (selling alcohol).

Drugs: Marketers know we love a quick fix; yes, you are depressed; the Cannabis revolution.

Sex: Marketers know everyone fears rejection; you’re gross, no sex for you; who needs ‘live nude girls’ when you’ve got sex robots?

Each chapter features expert interviews and wraps with Harris’ predictions for what’s coming next. Anyone who’s worked with him won’t be surprised to see that some of them are already happening.

Rabbit Holes

In FADS Marketing, we talk about cool brands, notable advertising campaigns, and disturbing marketing trends. It’s captivating, isn’t it? It’s the kind of stuff that sends you down a rabbit hole.


Tony Harris is a “voice in the wilderness” of the world of marketing revealing important things hidden from the vast majority of us… An important read for anyone who wants to live wisely in a rapidly evolving consumer culture.

Whoa. Buy it for the title, stay for Harris’ x-ray vision and synthesis of what’s next. Middle path thinking and a look under the covers of how marketers manipulate – and what easy marks we are!

In-your-face insights about how marketers get us and keep us coming back for more. Lifts the veil on how we’re sold. Read it and be more aware… and wary!

A “must read” for CEO’s, marketing professionals, consumers. I’ve been a marketing professional for decades and this book was an eye opener and a game changer for me!

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About the Author

Tony Harris CEO of Think B 2 B and Author of Fads Marketing

As the Founder of THINC B2B, a transformational management advisory firm, Tony Harris is close to the brands that define our digital lifestyles. He travels extensively worldwide providing executive business counsel to the companies that sell things you never think about. Circuit boards that make your phone work. Parts that make cars run. Components behind the screens of deluxe movie theaters.

In FADS Marketing, Harris holds nothing back while explaining how FADS have become so relevant in a technology-enabled world. With straight-faced candor, he explains that humans are easily manipulated and marketers know it. That’s why the FADS that drive us wild say we’re fat, we’re no fun, we need to relax, and we’ll probably die alone.

Based on his unique yet low-profile role in the future of global digital marketing, Harris shares insights about the FADS that influence our relationships with food, alcohol, drugs, and sex. And then, he pinpoints trends so influential you’ll wonder how you ever lived without them.

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Contact Us

The FADS Marketing team is happy to answer your questions and reply to inquiries regarding:

  • General
  • Media
  • Wholesale Requests
  • Curriculum

FADS Marketing was written and created in the USA.
La Jolla, California, United States


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