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Rabbit Holes

Jump down the rabbit hole with us and learn more about notable marketing campaigns, disturbing trends, and other captivating tales about the biggest brands then hop on over to Amazon and buy the print, digital or audio versions of FADS Marketing: Food, Alcohol, Drugs, Sex and the New Marketing World Order.

a gourmet meal of tinned fish

From TikTok to Table: The Viral Appeal of Tinned Fish

Once relegated to emergency rations or a quick-fix for busy weeknight dinners, tinned fish has undergone a culinary renaissance, gaining popularity among chefs and home cooks alike.
a micro influencer does a cooking show in her kitchen with a large bright ring light illuminating the space

Micro Influencers: Where Authenticity Meets Influence in the Digital Age

Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
a waitress serves a beer to a man in a bar seated with his friend who is in a wheelchair with assistive devices

Craft Beer: From Boom to Brew-hoo?

Grab a pint and join us as we raise our glasses to the craft beer scene. We're about to embark on a journey that'll take us from its spirited rise to the intriguing crossroads it faces today.
Woman in a pink shopping cart surrounded by pink products

Painting the Town Pink with Barbie

The Barbie movie marketing campaign is officially a global phenomenon, tempting even the most skeptical into becoming Barbie curious. Did they get you?
Robot serves a glass of wine

Go home ChatGPT – you’re drunk

The future is here and we're taking a look at getting our drink on with AI-generated cocktails and beer.
Psilocybin mushrooms can be used to treat PTSD and depression.

Tripping Towards the Middle Path

Psychedelics are back baby and like we said in the book, everyone is taking medicinal plants much more seriously now than we did in the past. Are you ready?
Woman sits in the dark enthralled by her companion, an AI chat bot

AI Unleashed: The erotic frontier of chatbots and sex

We're diving into a spicy rabbit hole to explore AI chatbots and sex where ethical concerns about privacy, consent, and data handling are front and center.

Get ’em while they’re young

Generation Alpha is approaching 13 now, and marketers are already targeting this generation to create life-long, brand-loyal consumers.
abstract representation of a robot connecting dots for effective drug development & marketing

AI in Drug Development: Revolutionizing the Pharmaceutical Industry

It seems like AI is always in the news lately doesn't it? Jump down the rabbit hole with us and explore how Artificial Intelligence is being used in drug development.
a woman is immersed in technology, knowing ai is everywhere

Artificial Intelligence – the disease and the cure

In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
Food products under glass in a lab showcasing their marketing and brand messages

Go ahead – it’s healthy!

If you watch the news as much as we do, you might have heard the FDA is considering a new definition of the word “healthy” in marketing processed foods. This got us thinking, so down the rabbit hole we went.
a screen shot from a super bowl commercial

FADS during the Super Bowl

Jump down the rabbit hole with us and uncover the FADS we noticed this year in Super Bowl 2023 ads.

They've got their hooks in you. 

FADS rise quickly, burn hot and fall out. They say you're fat, you're no fun, you need to relax, and you might even die alone.

In fact, FADS bank on the fact that you already believe all of that. 

Ready to learn how it works?

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