Rabbit Holes
Jump down the rabbit hole with us and learn more about notable marketing campaigns, disturbing trends, and other captivating tales about the biggest brands then hop on over to Amazon and buy the print, digital or audio versions of FADS Marketing: Food, Alcohol, Drugs, Sex and the New Marketing World Order.
Good Value vs. Good Values
Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values?
Body Positivity – can they still shame us if we love ourselves?
Body positivity - the rise of feelin yourself and ignoring the haters - how will marketers get you if you don't think you're gross? Spoiler - in the same way.
An update at what’s happening in #FADS news
We thought it would be fun to bring back #FADSFriday and gather the most interesting bits of recent #FADS news in this special round up.
A new twist on the oldest profession
Before there were endless dating apps, sex robots, and little blue pills, marketing and sex have been linked for centuries. And of course, selling sexual acts has long been referred to as “the world’s oldest profession” for good reason.
Does modern culture glamorize drug use?
Euphoria, Breaking Bad, Trainspotting, Requiem for a Dream - all pop culture touchstones accused of glamorizing drugs. But do they?
Artificial Intelligence – the disease and the cure
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” With artificial intelligence giving marketers the power to know what consumers want, and better accuracy to modify behavior in order to sell their products, there would be some nasty side effects.
FADS Marketing: Influencing trends and changing behavior
Making smart choices, considering the dangers before handing off your data on silly internet quizzes, and using privacy-focused search engines can help. But you can’t stop it. It’s far too late for that.
The middle path for meat producers
We have all been programed as consumers, with a sense of fear driving our behaviors over time. We live in a world of extremes, and it's not sustainable. The middle path is the only way forward.
Sex – what’s changed during the pandemic?
So what are the latest dating trends in the time of the pandemic? Let's find out and explore how FADS are influencing our dating behavior now.
Need a drink?
In FADS, we talk about how the alcohol industry has used gender, nostalgia, insecurity and other vulnerabilities to get us drunk - where are we at in 2022?
The Cannabis Revolution in 2022
In just a short period of time we've gone from "Reefer Madness" to political candidates smoking weed in campaign commercials. Why the 180 on 420?
Campaign of Note: Mayo Tackles Food Waste
Addressing food waste, and highlighting sustainability are noble causes, but make no mistake. Hellman's is not spending millions and millions of dollars to make people feel good.
They've got their hooks in you.
FADS rise quickly, burn hot and fall out. They say you're fat, you're no fun, you need to relax, and you might even die alone. In fact, FADS bank on the fact that you already believe all of that.
Ready to learn how it works?
