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Rabbit Holes

Jump down the rabbit hole with us and learn more about notable marketing campaigns, disturbing trends, and other captivating tales about the biggest brands then hop on over to Amazon and buy the print, digital or audio versions of FADS Marketing: Food, Alcohol, Drugs, Sex and the New Marketing World Order.

Get ’em while they’re young

Generation Alpha is approaching 13 now, and marketers are already targeting this generation to create life-long, brand-loyal consumers.
abstract representation of a robot connecting dots for effective drug development & marketing

AI in Drug Development: Revolutionizing the Pharmaceutical Industry

It seems like AI is always in the news lately doesn't it? Jump down the rabbit hole with us and explore how Artificial Intelligence is being used in drug development.
a woman is immersed in technology, knowing ai is everywhere

Artificial Intelligence – the disease and the cure

In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
Food products under glass in a lab showcasing their marketing and brand messages

Go ahead – it’s healthy!

If you watch the news as much as we do, you might have heard the FDA is considering a new definition of the word “healthy” in marketing processed foods. This got us thinking, so down the rabbit hole we went.
a screen shot from a super bowl commercial

FADS during the Super Bowl

Jump down the rabbit hole with us and uncover the FADS we noticed this year in Super Bowl 2023 ads.
a couple of marketing influencers showing their products online

The Art and Science of Marketing Influence

Learn more about the techniques influencing each and every one of us every day and just how easy it can be to influence behavior.
a plant growing in a petri dish

Meat the Future: Meeting in the Middle

So are “plant-based meat trends” over now that sales have fallen flat? Will lab-grown meats take their place?
time square

FADS Marketing in 2023

It's been a wild few years. What are the marketing trends we should watch for in 2023, and are the FADS still relevant?
beans and nuts in the shape of a heart

Beans are Bringing Sexy Back

This isn’t the first attempt to show off the bold sexiness that beans, that musical fruit, bring to the table. Jump down the rabbit hole with us to discover sexy beans ads from all over the world.
The devil stands with a beautiful woman and says marijuana is a vicious racket with its arms around your children, the smoke of hell, sin, degradation, vice, insanity

Hemp, another prohibition tale

While it’s true that synthetic fibers began to increase in popularity and that hemp was a victim of the war on drugs propaganda, that’s not exactly the whole story. As with most history, the real story is even more incredible than that, buckle up and dive in.
two women talk about depression during a therapy session

Yes, you are depressed

What if we all had access to the mental healthcare we need? Great news—private investors, app developers, and big pharma to the rescue!

Hooked on Social Media: Keep that data flowing

The children are addicted, teens are addicted, even grandparents are addicted to that rush of notifications and likes - and they just can’t quit. But the rush doesn't last forever. Why are we so into these apps that make us miserable?

They've got their hooks in you. 

FADS rise quickly, burn hot and fall out. They say you're fat, you're no fun, you need to relax, and you might even die alone. In fact, FADS bank on the fact that you already believe all of that. 

Ready to learn how it works?

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