Alcohol

The children are addicted, teens are addicted, even grandparents are addicted to that rush of notifications and likes - and they just can’t quit. But the rush doesn't last forever. Why are we so into these apps that make us miserable?

Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values?

In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” With artificial intelligence giving marketers the power to know what consumers want, and better accuracy to modify behavior in order to sell their products, there would be some nasty side effects.

Making smart choices, considering the dangers before handing off your data on silly internet quizzes, and using privacy-focused search engines can help. But you can’t stop it. It’s far too late for that.

The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.