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Hooked on Social Media: Keep that data flowing

The children are addicted, teens are addicted, even grandparents are addicted to that rush of notifications and likes - and they just can’t quit. But the rush doesn't last forever. Why are we so into these apps that make us miserable?
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a woman is immersed in technology, knowing ai is everywhere

Artificial Intelligence – the disease and the cure

In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” With artificial intelligence giving marketers the power to know what consumers want, and better accuracy to modify behavior in order to sell their products, there would be some nasty side effects.
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woman holds glass of whiskey, staring at it sadly

Need a drink?

In FADS, we talk about how the alcohol industry has used gender, nostalgia, insecurity and other vulnerabilities to get us drunk - where are we at in 2022?
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people drinking mocktails

How’s Your Dry January Going?

Drinking habits, attitudes, and behaviors for each generation are closely monitored by marketers, because they need to craft just the right messages and campaigns to keep their steady customers coming and reach the next generation of drinkers.
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Stephen Colbert announces BOOZE NEWS

Booze News with The Late Show

As a "fan of both trends and alcohol," Stephen Colbert, host of The Late Show with Stephen Colbert brings us an update he's calling Booze Newz, to keep us informed about the latest in alcohol advertising.
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Bright blue non-alcoholic drink being served in a martini glass

Sober October 2021

Sure looks like this trend continues to grow. And while this trend is predictably being blamed on the Millennials, we should get ready to start blaming Gen Z, because it seems they aren't as into drinking as their Boomer grandparents or Gen X parents either.
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