Category: Alcohol

Sober, But Make It Sexy: How “Wellness” Hijacked Your Happy Hour

The NoLo trend is booming, but is it really about wellness? We unpack how brands rebranded sobriety as a status symbol—one overpriced spritz at a time.

Micro-Influencers in 2025

Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.

Super Bowl LIX: FADS on Full Display

Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.

Marketers now have more data than ever, this marketing person is surrounded by data on computer screens

2024 in Review: FADS in Action and What’s Coming in 2025

2024’s top marketing trends revealed—how FADS shaped us and what’s next for 2025, from AI to rebranded vices.

Algorithmic Addiction: The Digital Fix

In 2025, the question won't be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.

The Hidden Power of the Middle

Learn how marketers leverage the middle to drive consumer choices, strategically positioning balanced options to maximize profits and appeal to our desire for moderation.

The Quick Fix: Shaping Modern Consumer Behavior

Learn how marketers exploit our desire for instant gratification by leveraging our data, shaping consumer behavior and driving habits through personalized recommendations, limited-time offers, and instant rewards.

Cozy at home, the hermit consumer doesn't need to go out to go shopping

The Hermit Consumer: A 2024 Trend to Watch

The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.

a micro influencer does a cooking show in her kitchen with a large bright ring light illuminating the space

The Rise of Micro-Influencers

Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.

a waitress serves a beer to a man in a bar seated with his friend who is in a wheelchair with assistive devices

Craft Beer: From Boom to Brew-hoo?

Grab a pint and join us as we raise our glasses to the craft beer scene. We're about to embark on a journey that'll take us from its spirited rise to the intriguing crossroads it faces today.