Category: Food

The Quick Fix: Shaping Modern Consumer Behavior

Learn how marketers exploit our desire for instant gratification by leveraging our data, shaping consumer behavior and driving habits through personalized recommendations, limited-time offers, and instant rewards.

The Creepy Crawly Food Trends of 2024

Edible insects are poised to transition from a novelty to a mainstream sustainable food source in the American diet, driven by cultural shifts, innovative marketing, and technological advancements.

A convoy of eco friendly delivery vans and bicycle delivery drivers fill the streets of a busy city

The Magic Behind the Marketing: Selling Green Dreams

Green subscription boxes are sprouting eco-habits and wallets, mixing savvy marketing with sustainability to keep both the planet and profits growing.

Cozy at home, the hermit consumer doesn't need to go out to go shopping

The Hermit Consumer: A 2024 Trend to Watch

The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.

The Viral Appeal of Tinned Fish

Once relegated to emergency rations or a quick-fix for busy weeknight dinners, tinned fish has undergone a culinary renaissance, gaining popularity among chefs and home cooks alike.

a micro influencer does a cooking show in her kitchen with a large bright ring light illuminating the space

The Rise of Micro-Influencers

Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.

Woman in a pink shopping cart surrounded by pink products

Painting the Town Pink with Barbie

The Barbie movie marketing campaign is officially a global phenomenon, tempting even the most skeptical into becoming Barbie curious. Did they get you?

Psilocybin mushrooms can be used to treat PTSD and depression.

Tripping Towards the Middle Path

Psychedelics are back baby and like we said in the book, everyone is taking medicinal plants much more seriously now than we did in the past. Are you ready?