The Hidden Power of the Middle
Learn how marketers leverage the middle to drive consumer choices, strategically positioning balanced options to maximize profits and appeal to our desire for moderation.
The Quick Fix: Shaping Modern Consumer Behavior
Learn how marketers exploit our desire for instant gratification by leveraging our data, shaping consumer behavior and driving habits through personalized recommendations, limited-time offers, and instant rewards.
The Creepy Crawly Food Trends of 2024
Edible insects are poised to transition from a novelty to a mainstream sustainable food source in the American diet, driven by cultural shifts, innovative marketing, and technological advancements.
The Magic Behind the Marketing: Selling Green Dreams
Green subscription boxes are sprouting eco-habits and wallets, mixing savvy marketing with sustainability to keep both the planet and profits growing.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
The Viral Appeal of Tinned Fish
Once relegated to emergency rations or a quick-fix for busy weeknight dinners, tinned fish has undergone a culinary renaissance, gaining popularity among chefs and home cooks alike.
The Rise of Micro-Influencers
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
Painting the Town Pink with Barbie
The Barbie movie marketing campaign is officially a global phenomenon, tempting even the most skeptical into becoming Barbie curious. Did they get you?
Tripping Towards the Middle Path
Psychedelics are back baby and like we said in the book, everyone is taking medicinal plants much more seriously now than we did in the past. Are you ready?
Get ’em while they’re young
Generation Alpha is approaching 13 now, and marketers are already targeting this generation to create life-long, brand-loyal consumers.
