The Future of Personalization and FADS
The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.
As we point out in this campaign case study from the FADS Book, data shows us emotional campaigns are more likely to generate substantial movement than rational appeals in generating profit and brand awareness. This manifests in food marketing in…
In the quest for sustainable protein, farmers are exploring.... insects. Read more at Business Insider.