The Hidden Power of the Middle
Learn how marketers leverage the middle to drive consumer choices, strategically positioning balanced options to maximize profits and appeal to our desire for moderation.
Bye bye Botox?
From Botox to botanical bliss, the pendulum swings, blending natural charm with high-tech magic, and marketers are the masters making sure we buy every step of the way.
The Quick Fix: Shaping Modern Consumer Behavior
Learn how marketers exploit our desire for instant gratification by leveraging our data, shaping consumer behavior and driving habits through personalized recommendations, limited-time offers, and instant rewards.
Generation Alpha’s Skincare Obsession: Behind the Sephora Kids trend
Authenticity is a savvy marketing trend, as popular as fancy coffee, balancing real appeal with technological flair. Brands embracing genuine engagement, especially for tweens, resonate more amid fleeting fads.
The Magic Behind the Marketing: Selling Green Dreams
Green subscription boxes are sprouting eco-habits and wallets, mixing savvy marketing with sustainability to keep both the planet and profits growing.
How Crocs and Stanley Captured Our Hearts and Redefined Essentials
Ever wondered how Crocs and Stanley went from cool to can't-live-without? It's all about making us feel part of something big, yet ourselves. Dive into the story that's got everyone talking—and joining the fan club.
The Hermit Consumer: A 2024 Trend to Watch
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
The Rise of Micro-Influencers
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
AI Unleashed: The erotic frontier of chatbots and sex
We're diving into a spicy rabbit hole to explore AI chatbots and sex where ethical concerns about privacy, consent, and data handling are front and center.
Artificial Intelligence – the disease and the cure
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
