Booze News with The Late Show

As a “fan of both trends and alcohol,” Stephen Colbert, host of The Late Show with Stephen Colbert brings us an update he’s calling Booze Newz, to keep us informed about the latest in alcohol advertising. You’ll see several of the trends you read about in the FADS book in this segment including marketing to women, everyone’s doing it, and of course, Stephen’s own take on the celebrity brand.