Take a Peek – Free Excerpts

Here's how it works.

You won’t like hearing this, but you’re easily manipulated. All humans are easily manipulated. It might take one or two tries, but eventually, you’ll be captured neatly in the data sets and subsets that lead to dollar bills for brands around the world.

There’s a new marketing world order, and it’s not about advertising. It’s about modifying your behavior, permanently.

Get a preview of what's inside FADS Marketing!

Take a peek inside and learn more about notable marketing campaigns, disturbing trends, and other captivating tales about the biggest brands then buy the print, digital or audio versions of FADS Marketing: Food, Alcohol, Drugs, Sex and the New Marketing World Order.

Part 1: Food: Introduction (PDF)

Exploring the link between food advertising trends and what you’re really hungry for

Part 1: Food: The Five Senses and Stuffing Our Faces (PDF)

Campaigns that appeal to our base senses are nothing new, but the body of research supporting their efficacy continues to grow.

Part 2: Alcohol: Deep-Seated Tastes, Triggers, And Thirsts (PDF)

The people brewing up marketing campaigns for alcoholic beverages know that beer, wine, and liquor are all massive money-makers … and that beer, wine, and liquor are also products with huge behavioral and emotional impact on consumers.