Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
Companies marketing products aren’t the only ones using our insecurities about sex and our bodies to influence behavior. Quality Meats, a creative agency, teamed up with a group of urologists to highlight a fact about COVID-19 that they thought might influence some of the vaccine-hesitant American men to get the vaccine.
COVID-19 has been linked to erectile dysfunction.
That’s right. And they hoped by sharing this fact through a PSA featuring SNL’s Tim Meadows might get that message through to some of the men who still haven’t gotten the vaccine. In an interview with Tim Nudd, Quality Meats’ Brian Siedband talked about how the whole project came together.
Visit uu4ve.org for more information and watch the PSA below.