Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values?
In the quest for sustainable protein, farmers are exploring…. insects.
Body positivity - the rise of feelin yourself and ignoring the haters - how will marketers get you if you don't think you're gross? Spoiler - in the same way.
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” With artificial intelligence giving marketers the power to know what consumers want, and better accuracy to modify behavior in order to sell their products, there would be some nasty side effects.