Good Value vs. Good Values
Are the days when a business could get by on providing a good value alone gone now that Gen Z is demanding good values from the brands they do business with?
Does modern culture glamorize drug use?
Euphoria, Breaking Bad, Trainspotting, Requiem for a Dream - all pop culture touchstones accused of glamorizing drugs. But do they?
FADS Marketing: Influencing trends and changing behavior
Making smart choices, considering the dangers before handing off your data on silly internet quizzes, and using privacy-focused search engines can help. But you can’t stop it. It’s far too late for that.
The Cannabis Revolution in 2022
In just a short period of time we've gone from "Reefer Madness" to political candidates smoking weed in campaign commercials. Why the 180 on 420?
Behavior modification in pharmaceuticals marketing?
We all love a quick fix but many treatment plans require longer-term behavior changes for real results and the pharmaceutical companies are eager to use everything in their toolkit to help. Aren't they the best?
The Future of Personalization and FADS
The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.
Ew – What’s Wrong With Your Carrot?
If you haven't read the book yet, buy it now, and learn more about how companies like Endo study our data, form messaging, and convince us to buy their products.
