The Future of Personalization and FADS
The powers that be will always be looking to their marketing departments to help shape our preferences, and they’ll continue to hone in on their targets (us) with more precision.
How’s Your Dry January Going?
Drinking habits, attitudes, and behaviors for each generation are closely monitored by marketers, because they need to craft just the right messages and campaigns to keep their steady customers coming and reach the next generation of drinkers.
Booze News with The Late Show
As a "fan of both trends and alcohol," Stephen Colbert, host of The Late Show with Stephen Colbert brings us an update he's calling Booze Newz, to keep us informed about the latest in alcohol advertising.
Sober October 2021
Sure looks like this trend continues to grow. And while this trend is predictably being blamed on the Millennials, we should get ready to start blaming Gen Z, because it seems they aren't as into drinking as their Boomer grandparents or Gen X parents either.
Alcohol Marketing, before and after prohibition
We love this find! Fortune shared an article from 1933 looking at the effect of prohibition on alcohol marketing. Dig in.
