Bye bye Botox?
From Botox to botanical bliss, the pendulum swings, blending natural charm with high-tech magic, and marketers are the masters making sure we buy every step of the way.
From Botox to botanical bliss, the pendulum swings, blending natural charm with high-tech magic, and marketers are the masters making sure we buy every step of the way.
Learn how marketers exploit our desire for instant gratification by leveraging our data, shaping consumer behavior and driving habits through personalized recommendations, limited-time offers, and instant rewards.
Authenticity is a savvy marketing trend, as popular as fancy coffee, balancing real appeal with technological flair. Brands embracing genuine engagement, especially for tweens, resonate more amid fleeting fads.
Green subscription boxes are sprouting eco-habits and wallets, mixing savvy marketing with sustainability to keep both the planet and profits growing.
Ever wondered how Crocs and Stanley went from cool to can't-live-without? It's all about making us feel part of something big, yet ourselves. Dive into the story that's got everyone talking—and joining the fan club.
The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.
Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.
We're diving into a spicy rabbit hole to explore AI chatbots and sex where ethical concerns about privacy, consent, and data handling are front and center.
In the Epilogue for the FADS book, I predicted “AI will be the disease and the cure.” What have we learned since then?
Jump down the rabbit hole with us and uncover the FADS we noticed this year in Super Bowl 2023 ads.