Category: Sex

Ozempic Nation: How Weight-Loss Drugs Are Rewriting Food, Beauty, and Belonging

Ozempic and other GLP-1 drugs are reshaping food, beauty, alcohol, and belonging. From snack sales to body ideals, marketers are rebranding around the “Ozempic Nation.”

Why Brands Are Selling You Friendship in the Belonging Economy

Discover how brands like Panera, Peloton, and Ben & Jerry's are turning loneliness into loyalty by selling community, identity, and the illusion of connection in the Belonging Economy.

An asian woman in a cream colored hoodie sitting in a modern cafe smells a muffin

Why Everyone’s Obsessed with Smelling Edible

What do cinnamon roll lotion, childhood memories, and appetite-suppressing drugs have in common? Welcome to the strange psychology of sweet scents.

Summer’s Almost Here—and Marketers Want You to Hate Yourself

As May begins, marketers shift into full gear, using shame and seasonal anxiety to sell summer readiness. From deodorant fear to detox diets, discover how the FADS formula fuels the pressure—and how to push back.

Primp or Perish

Explore how men's grooming turned into marketing's newest battlefield, leveraging shame and redefining masculinity. Are today's men primping for pleasure or fear?

Micro-Influencers in 2025

Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.

Super Bowl LIX: FADS on Full Display

Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.