Category: Sex

Summer’s Almost Here—and Marketers Want You to Hate Yourself

As May begins, marketers shift into full gear, using shame and seasonal anxiety to sell summer readiness. From deodorant fear to detox diets, discover how the FADS formula fuels the pressure—and how to push back.

Primp or Perish

Explore how men's grooming turned into marketing's newest battlefield, leveraging shame and redefining masculinity. Are today's men primping for pleasure or fear?

Micro-Influencers in 2025

Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.

Super Bowl LIX: FADS on Full Display

Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.

Marketers now have more data than ever, this marketing person is surrounded by data on computer screens

2024 in Review: FADS in Action and What’s Coming in 2025

2024’s top marketing trends revealed—how FADS shaped us and what’s next for 2025, from AI to rebranded vices.

Algorithmic Addiction: The Digital Fix

In 2025, the question won't be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.

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Meme culture meets marketing and why Gen Z loves it

Discover why Dunkin’s cheeky Spider Donut’s flirty takeover is more than just a seasonal treat—it’s a marketing masterclass.

The Smell of Shame

Explore how shame-based marketing has fueled all-over body deodorant sales for decades, and discover the growing movement encouraging body acceptance, natural scents, and conscious consumer choices in the fight against insecurity-driven ads.

The Hidden Power of the Middle

Learn how marketers leverage the middle to drive consumer choices, strategically positioning balanced options to maximize profits and appeal to our desire for moderation.

Bye bye Botox?

From Botox to botanical bliss, the pendulum swings, blending natural charm with high-tech magic, and marketers are the masters making sure we buy every step of the way.