Drugs

Brands are shifting back to celebrity influencers—so what happens to micro-influencers? Discover how data-driven strategies balance reach, authenticity, and sustainability in influencer marketing.

Dive into our annual FADS analysis of Super Bowl ads. Explore how brands use Food, Alcohol, Drugs, and Sex to shape behavior, spark trends, and extend their reach beyond TV to social media.

In 2025, the question won't be whether algorithms will shape our digital lives—they already do—but how we can shape them in return.

Learn how marketers leverage the middle to drive consumer choices, strategically positioning balanced options to maximize profits and appeal to our desire for moderation.

Learn how marketers exploit our desire for instant gratification by leveraging our data, shaping consumer behavior and driving habits through personalized recommendations, limited-time offers, and instant rewards.

The Hermit Consumer is set to reshape marketing strategies in 2024, prompting marketers to capitalize on this transformative shift in consumer behavior.

Exploring the rise of micro-influencers in various industries, from food to cannabis, and their impact on culture, authenticity, and brand connections.